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● What is the typical journey of the users in your venue?

● What points of interest does the typical user pass?

● Discover differences in journeys between user/customer groups.

● Discover the flows present in your venue – are they as intended?

● Discover bottlenecks hindering the flow in your venue.

Customer journey analysis

Popular trafficated zones

User movement flows

● Determine where your users are spending their time in your venue.

● Determine the time-to-action ratio (e.g., purchases, interactions, usage) throughout your venue.

Common use cases

Spatial analytics

We add spatial data to create more possibilities for data driven decisions to be able to improve sales and earnings in stores!

tt2 CMS - Spatial Analytics

Monthly reports – Chain level

Monthly reports– Zone analysis on chain level

Monthly reports– Store level

Monthly reports– Zone analysis on store level

Spatial cookies

Use positional data to gain insight of what products your customers are interested in.
Let’s paint a scenario:A customer enters your vacuum cleaner department and stays there for a while without making a purchase.
Thanks to tt2’s positional data, you now know that this customer might be interested in vacuum cleaners.
Use tt2’s location-based communication to nudge the customer into a purchase.

Actionable zone analytics

Analyse statistics of visit rates, zone entrances and zone exits .

The positional (spatial) data from every tt2 session in your venue is recorded and stored in your tt2 Data Server.
Your spatial data can be utilized to gain powerful insights with tt2’s spatial analytics tools.
Define zones in your venue to enable zone statistics such as visit rates, zone entrance and exit statistics, and much more.
Want to incorporate the spatial data into your own analytics system? No problem! All data is easily exported through APIs.

Reach the right customers at the right place with data-driven placement of messages

Data driven decision making with tt2’s spatial data

– Where is it best placed?
Use tt2’s spatial data for a data driven decision

Want to expose a product?

Expose products at the right position

With tt2 it is possible to analyse which expo area that is most efficient.

Expo areas

Analysis of store efficiency

● Display important information for the user depending on their location.

● E.g., cautionary warnings, regulatory reminders, etc.

● Target the correct audience with your surveys based on users’ location in your venue.

● E.g.,“you were in our new section, how did you like it?”

User information

Customer offers

Customer surveys

● Be smarter with advertising and display offers depending on user’s historical or current location.

● E.g., presenting relevant offers in app as user is close to it.

Common use cases

Location based communication

Location-based messages

Utilize the user’s current position to enhance your communication.

● Help your users get from point A to B as fast and easy as possible.
● Add several locations to the navigation tool and let the tt2 SDK find the optimal route to all points.
● Collect several users’ real-time positioning to create traffic estimates in your venue and use that information to recommend smarter routes.
● E.g., optimal route for a warehouse picking order or retail personell picking a Click&Collect order.

Indoor navigation

Search & Find

● Let your users search for items located in your venue and let tt2’s real-time positioning navigate them.
● Could be retail products, restaurants in a shopping mall, gates in an airport, shelves in a warehouse, or anything else you have positioned in your venue.

Common use cases

Real-time positioning

Real-time navigation

Indoor navigation
● Help your users get from point A to B as fast and easy as possible.
● Add several locations to the navigation tool and let the tt2 SDK find the optimal route to all points.
● Collect several users’ real-time positioning to create traffic estimates in your venue and use that information to recommend smarter routes.
● E.g., optimal route for a warehouse picking order or retail personell picking a Click&Collect order.

Search & Find
● Let your users search for items located in your venue and let tt2’s real-time positioning navigate them.
● Could be retail products, restaurants in a shopping mall, gates in an airport, shelves in a warehouse, or anything else you have positioned in your venue.